/*
Theme Name: PratikMídia LP
Theme URI: https://pratikbox24h.com.br
Author: PratikMídia
Description: Landing page da PratikMídia — mídia indoor em TVs de estabelecimentos parceiros. Layout dark, degradê ember, foco em conversão via WhatsApp.
Version: 1.0.0
Requires at least: 6.0
Tested up to: 6.6
Requires PHP: 7.4
License: GPL v2 or later
Text Domain: pratikmidia
*/

/* ---------- Reset / base ---------- */
*,*::before,*::after{box-sizing:border-box}
html,body{margin:0;padding:0}
body{
  font-family:'Inter',system-ui,-apple-system,Segoe UI,Roboto,sans-serif;
  background:#0f172a;
  color:#f5f5f4;
  line-height:1.55;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
h1,h2,h3,h4{font-family:'Space Grotesk','Inter',sans-serif;font-weight:700;letter-spacing:-.01em;margin:0}
p{margin:0}

/* ---------- Tokens ---------- */
:root{
  --bg:#0f172a;
  --surface:#1a2338;
  --surface-2:#232d47;
  --border:#2c3654;
  --text:#f5f5f4;
  --muted:#a1a7bd;
  --primary:#ff7a1a;
  --primary-2:#ffb347;
  --accent:#ffce66;
  --whatsapp:#22c55e;
  --whatsapp-fg:#052e13;
  --radius:14px;
  --shadow-glow:0 20px 60px -20px rgba(255,122,26,.55);
  --shadow-card:0 10px 40px -20px rgba(2,6,23,.7);
  --grad-ember:linear-gradient(135deg,#ff7a1a 0%,#ffb347 100%);
  --grad-dark:
    radial-gradient(1200px 600px at 80% -10%, rgba(255,122,26,.28), transparent 60%),
    radial-gradient(900px 500px at 0% 100%, rgba(35,45,71,.55), transparent 60%);
}

/* ---------- Layout ---------- */
.container{max-width:1200px;margin:0 auto;padding:0 20px}
.section{padding:80px 0}
.section-sm{padding:40px 0}
.grid{display:grid;gap:20px}
.text-center{text-align:center}
.muted{color:var(--muted)}
.gradient-text{
  background:var(--grad-ember);
  -webkit-background-clip:text;background-clip:text;
  -webkit-text-fill-color:transparent;color:transparent;
}
.eyebrow{
  font-size:12px;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--primary);
}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:8px;
  padding:14px 22px;border-radius:999px;font-weight:600;font-size:15px;
  transition:filter .2s,transform .2s,background .2s;border:1px solid transparent;cursor:pointer;
}
.btn-wa{background:var(--whatsapp);color:var(--whatsapp-fg);box-shadow:var(--shadow-glow)}
.btn-wa:hover{filter:brightness(1.08)}
.btn-ghost{background:var(--surface);color:var(--text);border-color:var(--border)}
.btn-ghost:hover{background:var(--surface-2)}

/* ---------- Header ---------- */
.site-header{
  position:sticky;top:0;z-index:40;
  background:rgba(15,23,42,.8);
  backdrop-filter:blur(12px);
  border-bottom:1px solid rgba(44,54,84,.6);
}
.site-header .inner{
  display:flex;align-items:center;justify-content:space-between;
  padding:16px 20px;max-width:1200px;margin:0 auto;
}
.brand{display:flex;align-items:center;gap:12px}
.brand img{width:44px;height:44px;border-radius:12px;object-fit:cover;box-shadow:var(--shadow-glow)}
.brand-name{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:18px;line-height:1.1}
.brand-sub{font-size:10px;letter-spacing:.2em;text-transform:uppercase;color:var(--muted)}
.main-nav{display:none;gap:28px;font-size:14px;color:var(--muted)}
.main-nav a:hover{color:var(--text)}
@media (min-width:900px){.main-nav{display:flex}}

/* ---------- Hero ---------- */
.hero{position:relative;overflow:hidden;background:var(--grad-dark)}
.hero .grid{display:grid;grid-template-columns:1fr;gap:48px;align-items:center;padding:64px 0}
@media (min-width:900px){.hero .grid{grid-template-columns:1fr 1fr;padding:96px 0}}
.hero h1{font-size:clamp(34px,5vw,60px);line-height:1.05}
.hero .lede{margin-top:22px;font-size:18px;color:var(--muted);max-width:560px}
.hero .sub{margin-top:12px;font-size:14px;color:var(--muted);max-width:560px}
.hero-badge{
  display:inline-flex;align-items:center;gap:8px;padding:6px 12px;border-radius:999px;
  background:rgba(255,122,26,.1);color:var(--primary);border:1px solid rgba(255,122,26,.3);
  font-size:12px;font-weight:600;margin-bottom:22px;
}
.hero-badge .dot{width:8px;height:8px;border-radius:50%;background:var(--primary);animation:pulse 1.6s infinite}
.hero-actions{margin-top:32px;display:flex;flex-wrap:wrap;gap:12px}
.hero-checks{margin-top:28px;display:flex;flex-wrap:wrap;gap:18px;font-size:14px;color:var(--muted)}
.hero-checks span{display:inline-flex;align-items:center;gap:8px}
.hero-checks svg{color:var(--accent)}
.hero-media{position:relative}
.hero-media .glow{position:absolute;inset:-24px;background:var(--grad-ember);opacity:.3;filter:blur(60px);border-radius:32px}
.hero-media .frame{position:relative;overflow:hidden;border-radius:24px;border:1px solid var(--border);box-shadow:var(--shadow-card)}
.hero-media img{width:100%;height:auto}
.hero-media .badge-live{
  position:absolute;left:16px;right:16px;bottom:16px;
  display:flex;align-items:center;justify-content:space-between;
  background:rgba(0,0,0,.5);border:1px solid rgba(255,255,255,.1);
  border-radius:14px;padding:12px 16px;backdrop-filter:blur(8px);
}
.badge-live .left{display:flex;align-items:center;gap:12px;color:#fff}
.badge-live .box{width:36px;height:36px;display:grid;place-items:center;border-radius:10px;background:var(--grad-ember)}
.badge-live .small{font-size:11px;color:rgba(255,255,255,.7);margin:0}
.badge-live .name{font-size:13px;font-weight:600;color:#fff;margin:0}
.badge-live .on{display:inline-flex;align-items:center;gap:6px;color:var(--accent);font-weight:600;font-size:12px}
.badge-live .on i{width:6px;height:6px;border-radius:50%;background:var(--accent);animation:pulse 1.6s infinite;display:inline-block}
@keyframes pulse{0%,100%{opacity:1}50%{opacity:.4}}

/* ---------- Stats / Social proof ---------- */
.stats{border-top:1px solid var(--border);border-bottom:1px solid var(--border);background:rgba(26,35,56,.5)}
.stats .grid{grid-template-columns:repeat(2,1fr);gap:24px;padding:40px 0}
@media(min-width:900px){.stats .grid{grid-template-columns:repeat(4,1fr)}}
.stat .value{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:34px}
.stat .label{margin-top:4px;font-size:14px;color:var(--muted)}

/* ---------- Cards genéricos ---------- */
.card{background:var(--surface);border:1px solid var(--border);border-radius:20px;padding:28px;box-shadow:var(--shadow-card)}
.card h3{font-size:18px;margin-bottom:6px}
.card p{font-size:14px;color:var(--muted)}
.icon-box{display:inline-grid;place-items:center;width:48px;height:48px;border-radius:14px;background:var(--grad-ember);box-shadow:var(--shadow-glow);margin-bottom:20px;color:#3a1a00}
.icon-box svg{width:22px;height:22px}

/* ---------- How it works ---------- */
.steps{display:grid;grid-template-columns:1fr;gap:20px}
@media(min-width:900px){.steps{grid-template-columns:repeat(3,1fr)}}
.step{position:relative;overflow:hidden}
.step .num{position:absolute;top:16px;right:20px;font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:56px;color:rgba(44,54,84,.6)}

/* ---------- Niches ---------- */
.niches{border-top:1px solid var(--border);border-bottom:1px solid var(--border);background:rgba(26,35,56,.4)}
.niches .cols{display:grid;grid-template-columns:1fr;gap:48px;align-items:center}
@media(min-width:900px){.niches .cols{grid-template-columns:1fr 1fr}}
.niche-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:12px}
@media(min-width:600px){.niche-grid{grid-template-columns:repeat(3,1fr)}}
.niche{background:var(--bg);border:1px solid var(--border);border-radius:14px;padding:20px;display:flex;flex-direction:column;gap:12px;transition:border .2s,background .2s}
.niche:hover{border-color:rgba(255,122,26,.4);background:var(--surface-2)}
.niche .ico{width:40px;height:40px;display:grid;place-items:center;border-radius:10px;background:rgba(255,122,26,.1);color:var(--primary)}
.niche p{font-size:14px;font-weight:500}

/* ---------- Benefits ---------- */
.benefits-grid{display:grid;grid-template-columns:1fr;gap:20px}
@media(min-width:700px){.benefits-grid{grid-template-columns:1fr 1fr}}
.benefit{display:flex;gap:20px;background:var(--surface);border:1px solid var(--border);border-radius:20px;padding:24px;box-shadow:var(--shadow-card)}
.benefit .icon-box{margin-bottom:0;flex-shrink:0}

/* ---------- Pricing ---------- */
.plans{display:grid;grid-template-columns:1fr;gap:24px;margin-top:48px}
@media(min-width:900px){.plans{grid-template-columns:repeat(3,1fr)}}
.plan{position:relative;background:var(--surface);border:1px solid var(--border);border-radius:24px;padding:32px;box-shadow:var(--shadow-card);display:flex;flex-direction:column}
.plan.popular{border-color:rgba(255,122,26,.6)}
.plan .badge{
  position:absolute;top:-14px;left:50%;transform:translateX(-50%);
  padding:5px 16px;border-radius:999px;font-size:12px;font-weight:600;
  background:var(--surface);border:1px solid var(--border);color:var(--muted);
}
.plan.popular .badge{background:var(--grad-ember);color:#3a1a00;border:none}
.plan .name{font-size:12px;font-weight:600;letter-spacing:.15em;text-transform:uppercase;color:var(--muted);text-align:center}
.plan .price{display:flex;align-items:baseline;justify-content:center;gap:4px;margin-top:16px}
.plan .price .rs{font-size:22px;color:var(--muted);font-weight:600}
.plan .price .num{font-family:'Space Grotesk',sans-serif;font-size:56px;font-weight:700}
.plan .period{margin-top:4px;font-size:14px;color:var(--muted);text-align:center}
.plan .strike{margin-top:12px;font-size:14px;color:var(--muted);text-align:center}
.plan ul{list-style:none;padding:0;margin:32px 0 0;display:flex;flex-direction:column;gap:12px}
.plan li{display:flex;align-items:center;gap:12px;font-size:14px;color:var(--muted)}
.plan li svg{color:var(--accent);flex-shrink:0}
.plan .btn{margin-top:32px;justify-content:center;width:100%}
.plans-note{margin-top:32px;font-size:13px;color:var(--muted);text-align:center}

/* ---------- Tagline / WhyAccessible ---------- */
.tagline{background:var(--grad-dark);border-top:1px solid var(--border);border-bottom:1px solid var(--border)}
.tagline h2{font-size:clamp(28px,4vw,48px);line-height:1.15;margin-top:16px}
.tagline p{margin:20px auto 0;max-width:640px;color:var(--muted)}
.why{background:var(--grad-dark);text-align:center}
.why h2{font-size:clamp(34px,5vw,60px);margin-top:12px}
.why .lede{margin:24px auto 0;max-width:640px;font-size:18px;color:var(--muted)}
.why .chips{display:grid;grid-template-columns:1fr;gap:12px;margin-top:40px}
@media(min-width:700px){.why .chips{grid-template-columns:repeat(3,1fr)}}
.why .chip{display:flex;align-items:center;justify-content:center;gap:8px;padding:14px 16px;border-radius:14px;border:1px solid var(--border);background:rgba(26,35,56,.7);font-size:14px;font-weight:500}

/* ---------- Impact ---------- */
.impact-grid{display:grid;grid-template-columns:1fr;gap:20px;margin-top:48px}
@media(min-width:600px){.impact-grid{grid-template-columns:repeat(2,1fr)}}
@media(min-width:1000px){.impact-grid{grid-template-columns:repeat(4,1fr)}}
.impact .value{font-family:'Space Grotesk',sans-serif;font-size:38px;font-weight:700}
.impact .label{margin-top:8px;font-size:14px;color:var(--muted)}
.impact-src{margin-top:24px;text-align:center;font-size:12px;color:var(--muted)}

/* ---------- Final CTA ---------- */
.final{padding:0 20px}
.final .box{
  position:relative;overflow:hidden;
  background:var(--surface);border:1px solid rgba(255,122,26,.3);
  border-radius:28px;padding:56px 40px;box-shadow:var(--shadow-card);
  max-width:1200px;margin:96px auto;
}
.final .glow1{position:absolute;right:-120px;top:-120px;width:380px;height:380px;border-radius:50%;background:rgba(255,122,26,.2);filter:blur(60px)}
.final .glow2{position:absolute;left:-120px;bottom:-120px;width:380px;height:380px;border-radius:50%;background:rgba(255,206,102,.2);filter:blur(60px)}
.final .inner{position:relative;display:grid;grid-template-columns:1fr;gap:40px;align-items:center}
@media(min-width:900px){.final .inner{grid-template-columns:1.4fr 1fr}}
.final h2{font-size:clamp(28px,4vw,48px);line-height:1.15}
.final p{margin-top:16px;color:var(--muted);max-width:520px}

/* ---------- FAQ ---------- */
.faq{max-width:800px;margin:0 auto;padding:0 20px 96px}
.faq-list{margin-top:40px;display:flex;flex-direction:column;gap:12px}
.faq details{background:var(--surface);border:1px solid var(--border);border-radius:14px;padding:20px;transition:border .2s}
.faq details[open]{border-color:rgba(255,122,26,.4)}
.faq summary{list-style:none;cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:16px;font-weight:600}
.faq summary::-webkit-details-marker{display:none}
.faq summary .plus{width:28px;height:28px;display:grid;place-items:center;border-radius:50%;border:1px solid var(--border);color:var(--primary);transition:transform .2s}
.faq details[open] summary .plus{transform:rotate(45deg)}
.faq details p{margin-top:12px;font-size:14px;color:var(--muted)}

/* ---------- Footer ---------- */
.site-footer{border-top:1px solid var(--border);background:rgba(26,35,56,.5);padding:40px 0}
.site-footer .inner{display:flex;flex-direction:column;gap:24px;align-items:center;justify-content:space-between}
@media(min-width:700px){.site-footer .inner{flex-direction:row}}
.footer-brand{display:flex;align-items:center;gap:12px}
.footer-brand img{width:40px;height:40px;border-radius:12px;box-shadow:var(--shadow-glow)}
.footer-brand .name{font-family:'Space Grotesk',sans-serif;font-weight:600;color:var(--text)}
.footer-brand .copy{font-size:12px;color:var(--muted)}
.footer-parent{display:flex;align-items:center;gap:8px;font-size:12px;color:var(--muted)}
.footer-parent img{width:24px;height:24px;object-fit:contain}
.footer-parent .pb{font-family:'Space Grotesk',sans-serif;font-weight:600;color:var(--text)}

/* ---------- Floating WhatsApp ---------- */
.float-wa{
  position:fixed;right:20px;bottom:20px;z-index:50;
  display:inline-flex;align-items:center;gap:8px;
  padding:14px 20px;border-radius:999px;
  background:var(--whatsapp);color:var(--whatsapp-fg);
  font-weight:600;box-shadow:var(--shadow-glow);
}
.float-wa:hover{filter:brightness(1.08)}